OUR STORY
Hanwoodaum is a premium Hanwoo brand founded to share the natural beauty of Korean beef properly. Good Hanwoo is not made by its grade alone — so selection, trimming, ageing, grilling and the accompaniments are all tuned as one, and served as Korean BBQ at the table.
CHAPTER · 01
Good Hanwoo is not completed by its grade alone: selection, trimming, ageing, grilling and the accompaniments all have to work as one. Working from that idea, we serve a wide range of rare and special cuts that are hard to find elsewhere, so you can taste the flavour and texture each cut of Korean BBQ carries on its own.
CHAPTER · 02
Hanwoodaum concentrates on understanding the flavour, aroma and texture that differ from one cut to the next, and on drawing out what is particular to each. We select good Hanwoo, age every cut only as long as it needs and trim it with care. Trained staff grill the beef at your table to the doneness each cut calls for, so you can taste the natural flavour of Hanwoo in full.
CHAPTER · 03
Hanwoodaum runs its first restaurant in the middle of Hongdae, Seoul, aiming for a refined room where a meal stays calm and unhurried even in a busy part of the city. We look for restrained quality rather than spectacle, so the room works equally for a date, a family dinner, friends, or a business meal. Wine and Korean traditional spirits chosen to go with Hanwoo are on the list, and corkage is free.
What Hanwoodaum holds to is the basics: selecting good Hanwoo, understanding what each cut is like, and serving it in its best condition. Trained staff grill the beef we have prepared at your table, so every slice can be enjoyed for the flavour that belongs to it alone. Conveying the natural beauty and value of Hanwoo — that is the Korean BBQ meal Hanwoodaum is after.
